Brown Elijah @brownelijah
14 September, 07:49
Network Platform
Ad network platforms act as intermediaries, connecting advertisers who want to promote their products or services with publishers who have space to display ads. This connection is facilitated through a well-organized process that involves multiple stages.

Inventory Aggregation
The process starts with publishers (website owners, app developers, or content creators) offering up ad space, also known as "inventory," to the ad network platform. This inventory can include various ad formats such as banner ads, video ads, native ads, or text-based ads. The ad network collects these available ad space